If you’re thinking about selling your home, private doesn’t always mean better.
A recent industry report found that homes receiving broader market exposure—including properties marketed as coming soon before becoming fully active—sold for more than homes marketed privately.
That matters because when your home is exposed to the full market, more buyers have an opportunity to see it. More buyers can create more interest and more competition around the property.
If a broker recommends starting with a private or pocket listing, ask them why. As a seller, you should understand exactly how your home will be marketed and whether that strategy is designed to maximize its exposure.
The goal isn’t simply to get your home sold. It’s to make sure you’re giving the market the opportunity to determine what your home is really worth.
Watch the short below for more.
