Does Your Real Estate Agent's Brokerage Really Matter?
When choosing a real estate agent, most buyers and sellers recognize the brokerage name first. But how much does that name actually matter?
On Bricks & Risk, I shared my perspective on why the individual agent - their experience, relationships, market knowledge and ability to deliver - is ultimately what matters most. I also break down how I think about the traditional brokerage model and why agents should recognize the value of the businesses they build.
Watch the clip for a behind-the-scenes look at how real estate brokerages really work.
